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5 Laws of Lurking / Lurkers
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Too few people are aware of the 1% Rule. 1% create 9% contribute/curate 90% consume (lurk) Lurking is internet for just looking. It’s meaning has evolved. Lurkers aren’t the stalkers of the internet. People often use the expression “I’m just lurking” in a playful way. When people say “I’m just lurking” they are really asking: to be noticed to be invited into the conversation....

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Digital Strategists: An Exhaustive Menu of Media Hybrid Choices
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I came across two posts this week that caught my eye. 1. Lists as Text / Text as Lists One was a traditional hand crafted list post on Aberdeen Groups’s blog “39 Essential Content Marketing Facts”–  “lists as text” as I’d call it based on Hybrid Media diagram below. I took these slides and turned them into a Listly list . Which do you think...

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Maslow & Marketing : Digging into the Human Side of Content
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In this post we introduce a new model for Content and dig into Psychology and specifically Maslow’s Hierarchy of Needs. We ask the question “Has content got needs?” Is this deck we revisit Maslow’s Hierarchy of Needs with a Content Marketing lens. The social nature of content means there’s a very close fit to Maslow’s model. Content is the glue that bonds and binds people. It’s how we find other...

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Standing on the Shoulders Of Storytellers & Emotion
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Yesterday Lee Carnihan shared this deck with me and I was so inspired. I found myself exploring and resharing my old deck on “Love Connection” exploring how to create content we love. Next minute I’m searching and in a few minutes I’d made a list of 10 awesome decks on Slideshare. This morning I thought I’d share the process. It took minutes. WHAT  MAKES GREAT CONTENT? It...

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HTML Numbered List Posts – Looking Old at 25 Years
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We explore 7 problems facing the modern day hand-crafted HTML list. The biggest problem is it’s not changed since 1989 when Tim Berners-Lee invented HTML. List authoring and list life-cycle management have been overlooked. We believe lists are so important they deserve to be a datatype of their own. We see lists as being on a par with Slides and Videos. We use lists...

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What have lists ever done for us?
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Have you ever thought about why numbered list posts are read AND shared more than other content? Why are people so curious to click on lists? We explore and ask the question – What have lists ever done for us? Monty Python fans should get the reference! We often take lists for granted. It’s worth pausing for a moment to reflect. Take a few...

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Destination Marketing: Quality vs Quantity – Create vs Curate
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I’d recently noticed two users on Listly in the travel sector, each with a unique approach. I got curious and had to dig deeper. Destination Luxury has focussed on creating a  highly-visual, highly-unique lists with awesome photography. They already had a proven formula before discovering List.ly. So far they have made 20 lists. Uniquely they have embraced the use of listly to make both resource lists and lists of tips...

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Commiting to Content Platforms. Why a Body of Work Matters
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We all know great content is the hook to entice your readers to participate, contribute and share. Great blogs have many posts, but the world has evolved. It’s not just about your blog. Sharing and reuse have evolved. Today we need to blend paid, owned, earned and shared media (often termed P.O.E.M.). Blogs posts work great on individual blogs, but slides, videos , podcasts and lists work...

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Marketing: First Consider Your Constraints
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“Such channels! Many content! So opportunity! Wow!” That’s the voice of the average marketing department as they begin to learn about using custom publishing as a marketing tool. When your marketers are continually bombarded with the mountains of enthralling and original content being produced by large organizations like Red Bull, it’s pretty easy for them to get a little too fired up about the opportunities offered by...

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