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Rethinking POEM (Paid, Owned & Earned Media)

Posted on Feb 3, 2015 by in ThiNK First | 0 comments


Have you embraced POEM? Paid, owned & earned media?  I propose a new acronym to capture the future of integrated brand communication.

SCOPE = Social / Shared Owned Paid Earned. What’s significant is all the contributing factors.

I dig deep into defining and differentiating SOCIAL MEDIA from SOCIAL CONTENT

Lots of thought, lots of pulling together of disparate research and many conversations have led to this serious deck.

Please share, comment, contribute. Where next?

Had you heard of POEM?

Does SCOPE make sense?

And many more questions.

Originally posted via

Nick Kellet (164 Posts)

Nick is co-founder the social curation platform Listly, that combines crowdsourcing, content curation and embedable lists to drive high-level community engagement, live inside your blog posts. Connect with Nick on Twitter · Linkedin, Facebook and G+ and follow his writing via his other guest posts and on his blogs at and



  1. 6 Heartfelt Truths About Social Media - via @nickkellet | via @nickkellet - […] even published my own version – SCOPE, which I believe better represents the current landscape in Digital […]
  2. Social Media: Two Things, Not One. Treat Identically At Your Peril - via @nickkellet | via @nickkellet - […] Are you getting the most from POEM and SCOPE? […]

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