Rethinking POEM (Paid, Owned & Earned Media)
Have you embraced POEM? Paid, owned & earned media? I propose a new acronym to capture the future of integrated brand communication.
SCOPE = Social / Shared Owned Paid Earned. What’s significant is all the contributing factors.
I dig deep into defining and differentiating SOCIAL MEDIA from SOCIAL CONTENT
Lots of thought, lots of pulling together of disparate research and many conversations have led to this serious deck.
Please share, comment, contribute. Where next?
Had you heard of POEM?
Does SCOPE make sense?
And many more questions.
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