Social Media: Two Things, Not One. Treat Identically At Your Peril
When Social Media emerged as a term is was really a single thing.
Over time it’s really split into two distinct categories.
- Social Networks
- Media Platforms.
They are different and require different treatment (strategies)
This deck explains the difference. Do you have unique strategies for each category?
Do you find digital media confusing?
Is it working for you?
Are you getting the most from POEM and SCOPE?
Are you mindful of Hybrid Media? Are you authoring for reuse of your media in it’s various forms? How do you decide which platforms to adopt?