Hey Honey I Shrunk My Differentiation: Death by News Feed
Is newsification and an obsession with newsfeeds taking over all things social?
Are all the sites you explore looking the same?
I don’t think it will end well for many.
For me many of these tools/apps began in different places with unique missions, but they now all look the same.
My sense is they have denied themselves their differentiation.
When so many startup decided to jump on news feed as a metaphor I thought we were set for trouble.
I wrote this headline maybe 4-5 months ago as an idea for a blog post and promptly forgot about about.
Many have commented has Facebook has responded to look more like G+.
A while back, I’d noticed Klout had given up it’s 16 part segmentation to classify your user style, which I liked, chosing to focus on news instead. Kred followed with KredStory.
I was surprised to see Empire Avenue has also taken a conformist step to focus on sharing content, which was odd as EA had such a unique proposition.
Pulse, Zite and Flipboard are the ones defining this trend, with a healthy dose of Pinterest visualization and fluidity thrown into the mix (and a splash of Instagram)
They have been playing leapfrog and catchup, but it’s still hard to find a consistent experience across all devices.
The trend for responsive themes have made so many blogs look like news feeds too, adding to the confusion.
Read it later apps have also added to the confusion by offering yet another unified ad-free way of consuming content.
Now add to mix Google’s decision to kill off Google Reader and the foundation of news reader shudders.
We have yet more people thinking and focusing on news centric consumption. The idea of being both device and user aware is on the rise. Many titles have reclaimed their right to know their users by adding a connected layer on top of the regular G+, Twitter and Facebook logins.
- Don’t you think all these site look the same?
- How do you choose to consume your news?
- Do you feel any emotional commitment to any of them?
- Can you explain the difference between all the different tools that look like social news feeds?
My sense is people will settle to use less tools, not more. Trying to differentiate yourself by looking like a newsfeed will get you lost. You will simply get forgotten or overlooked.
Triberr is one app that has a unique spin on news consumption. They want to be the place bloggers consume, comment and share content – all via a collaborative tribal platform. They have argued for a while that RSS was dead/broken.
I’m a big fan of Triberr and I’ve written about their approach to collaboration before. I happen to believe in their vision and strategies for community building. If you blog then it makes total sense that you would want to collaborate and work with other bloggers and I see synergies in the consume, comment and share workflow that their new version makes even more evident. Have you tried Triberr? I know I’ve met some great people because of the platform.
Along with Listly, they also launch a new release on Monday 18th March.
What’s going to make you loyal to any specific service? Which do you use?
Listly by Nick Kellet
Triberr is a Blog Amplification Platform.
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I’m thinking this is madness and close to suicidal. Death by news feed. How about you?
Image Credit: pagedooley via Flickr.com and Creative Commons