The Best of Context Marketing, plus 50 Top Marketing SEO Terms
Have you noticed the term Context Marketing getting attention lately? Ironically people slip the word into conversation and give it no context. 99% of people who talk about context assume you know what they are talking about. That thought made me smile.
Read on Macduff. You will soon discover most people are not thinking about context, well not if you believe google search words.
Context is being used as a magic bullet. The new open sesame! It’s no shortcut for engaging with real people.
I was curious to hear Robert Scoble and Shel Israel are writing a book “The Age of Context” for release in 2013. I am looking forward to their thoughts.
I’ve been tracking “The Post Information Age” since 2003 so the notion of a “contextual age” is fascinating to me. There’s no winner yet for what term will be coined to represent the “post information age”, but Age of Context, or Contextual Age would definitely be on the short list. I’m curious to explore what people really mean by “context marketing” and whether we are ready for it. Are we culturally on board with the idea? For this age is so much less about technology and so much more about people and being human.
I made a list of interesting posts on “context marketing” and began to read on the topic. I found one post dated 1998. So clearly, this isn’t a new concept. Feel free to add posts you think are significant.
Context Marketing vs Content Marketing : Research
Learn what context marketing is and why it's so important for your inbound marketing.
Context marketing takes your content marketing to new levels of effectiveness. Learn the one thing you must master for effective context marketing.
An avalanche of devices, platforms, channels, and information is crushing consumers as they go about their daily lives. I’m crying “uncle” too, wishing a corporate entity (Apple...
share For the past few years, the focus of much social media marketing has been on content…content…CONTENT! As 2013 has arrived (and I can’t believe I’m writing that), there...
I love the quote, "There are two kinds of people: Those who talk a lot and those who don't listen."There are also two kinds of marketing that apply directly to consumer promotion. You've heard all of the marketing derivatives - co-marketing, relationship marketing, one-to-one marketing, guerrilla marketing, ambush marketing, mass marketing, targeted marketing. I'm dumping all of these into two groups.
Content is the obvious foundation of a well-executed content marketing strategy. I wrote about the importance of creating the right type of content to match your customers’ expectations at each stage of their buying journey. There’s another important dimension to content marketing I’d like to explore here – context.
IMPACT digs into why your dynamic content may not be producing dynamic results for your company and how to feature more personalized, context marketing.
People's behavior, technology and the environment – or context - we do business in, constantly changes. Context marketing is the new buzzword.
Robert Scoble was in Seattle this week to interview interesting Pacific Northwest startups. I met up with him outside Mozcon, where he interviewed me about mobi
http://www.newgurumodel.com Glenn Dietzel is the Founder of Awakened, LLC, a leading thought company in the Recommendation Age. He has been at the forefront ...
We’re all converging on content marketing as this deck explains.
- 1:1 Marketing – Peppers & Rogers
- Persona Marketing - David Meerman Scott (Tuned-In) & Pragmatic Marketing
- Our slow and steady adoption of frictionless sharing – Facebook, 4SQ, Instagram etc
- Mass Adoption of Smart Devices – iPhone/Android/Blackberry
- Preference Graph in Real Time (via big data)
Context marketing is about communicating with an individual based on:
- Where they are
- Who they are
- What they are doing
- How they prefer to receive the information we’re sharing
In some ways context is another way of saying preference/interest graph. This is the holy grail we all seek.
Which ones do you think are most significant. Is he missing any?
An individual may serve as an employee, a parent, part of a community group, or other designation.
Understanding the relationships help brands and organizations understand a broader set of experiences that answer the question “Who and What”.
Process helps determine flow and work order. Process answers the question of “How”
Sentiment seeks to understand how an individual feels about an issue. Sentiment answers one dimension of the question of “Why”.
Intent anticipates future behaviour. Intent answers the second dimension of the question Why”
Time provides temporal information. Time provides related services that answer the question”When”.
Placement by geo-spatial coordinates helps with narrowing geographic relevancy. Location answers the question of “Where”
While related to relationships, the role is different because it addresses eligibility. Individuals can play different roles among a wide variety of relationships.
I’m sure the real meaning of context will emerge over time, but I’m sure there will be a huge element of automation.
I’m not sure that’s good, but it’s a typical brand response to want to automate and scale the task of creating meaningful engagement with your customers and prospects.
Real deep human engagement comes from real deep human engagement. I’m not sure there is a short cut. I’m sure you can supplement actual humans and that you can do it effectively, but don’t expect to bypass the need that real people have to talk to real people.
As I researched, I got the impression Context Marketing was hot in the inner marketing circles, so I wondered how much of a mainstream search term it has become. How well adopted is the term? My hunch was right. It’s far from mainstream.
There’s 37 million searches each month that include the term “marketing”.
Internet marketing comes top with 1 million searches per month!
Context marketing accounts for a mere 3,600 searches per month. Tiny, right! That’s right at the bottom of the top 50 marketing segments.
Segments, niche's, variants and derivates of Marketing
internet marketing - 1 million monthly searches
telemarketing - 823k Monthly Searches
email marketing - 673k Monthly Searches
business marketing - 673k Monthly Searches
social media marketing -368k Monthly Searches
digital marketing - 368k Monthly Searches
search marketing - 246k Monthly Searches
direct marketing - 301k Monthly Searches
mobile marketing - 201k Monthly Searches
seo marketing - 201k Monthly Searches
Persona Marketing didn’t even make the 50. I added it for context.
So what do you think? Are we ready for Context Marketing?
Image Credit: 21496790@N06