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Do the Work. Social Media is Work.

Posted on Dec 1, 2012 by in ThiNK First | 45 comments

pingball640

Social media is work. Lots of work. Let’s not confuse work and play. Work is work.

Success is in the detail, the strategy, the execution. There’s no denying the work.

But we often forget.

We think social is social, chit chat. We can think social is fun, and often it is. We forget that social is work. We forget that social can be hard.

We forget and ignore that others are working hard. Perhaps they make it look easy, but they are working.

Perhaps they are established. They have already done their work. Perhaps they are already reaping their rewards, but don’t be fooled, they’ve put in their time and done their work.

Others have mastered the art, for them, their way.

They have built their audience, connections and community.

Do what it takes. There are no shortcuts.

Other people have written blog posts, created slidedecks, videos and podcasts.

You don’t create miracles and move mountains without work.

If you want miracles, you’d better get on with your work.

Oddly, sometimes you have to just have to stop talking.

Is that blog live yet? Do you have your next post written? Do you have a plan?

Social Media is lots of work. Lots of small actions. Lots of small miracles.

Social media is repetition. Building. Layering. Finessing. Connection by connection. Act by act. Event by event.

It’s all work. Work with people is still work. Conversation is still work.

Nothing has to be perfect.

You do have to hit send or publish.

You do have to let go. Move on.

You have to risk seeing your posts get ignored.

You have to risk getting no comments and no engagement.

That is the work, or part of it.

Social media is trust building. That is work.

Social media is faith. Blind faith in your plan.

Failing is work just as much as succeeding.

Work is work. You can’t shirk the work. Do it.

Do the work, not the talk.

You don’t need more advice.

It’s time to get off the sidelines.

Say no to needing more opinions or more data. You need your own data, you need your own 1st hand experience in the trenches. You need your own bruises and scars.

No more spectating.

No more lurking.

Comment on your experiences, not your expectations.

Stop imagining.

Comment because you know, not because you’ve heard.

Live it.

Work it. Work it, for all you have.

Dedicate yourself to the work.

Begin your journey.

Mastery takes work.

There is no denying. Enjoy the journey, but begin it.

Begin your journey. Put your people and your content crafting and your storytelling skills to work.

That’s how it works.

Then work becomes play. Are you ready? Ready to play?

Image Credit:  chachijones via Flickr.com and Creative Commons

Nick Kellet (148 Posts)

Nick is co-founder the social curation platform Listly, that combines crowdsourcing, content curation and embedable lists to drive high-level community engagement, live inside your blog posts. Connect with Nick on Twitter · Linkedin, Facebook and G+ and follow his writing via his other guest posts and on his blogs at NickKellet.com and blog.list.ly


45 comments
NickKellet
NickKellet

No faking! @BrianMakas (A haiku simalr to @FAKEGRIMLOCK advice w/o the CAPSLOCK) RT @SteamFeedcom #SMM is Work. http://t.co/WTHZIaBZ

NickKellet
NickKellet

@mikeebinum That's a plugin for wordpress.

jewelfry
jewelfry

Wow, Nick, I love this. The is the best thing I've read today. Thank you. Now I have to get back to work.

BCOtweets
BCOtweets

@MeghanMBiro @NickKellet It is work, and that's often forgotten. :) Thanks, Nick.

NickKellet
NickKellet

:) @littlemissmocha @Steph_Montreuil Love this. MT @steph_montreuil: No shortcuts in social. Do the work. @NickKellet http://t.co/D5oNob0Y

NickKellet
NickKellet

Thanks @VisuaLStimuluS_ @tamcdonald Here Here :) RT @tamcdonald: Do the Work. Social Media is Work. http://t.co/g9dvGsK7 via @nickkellet

NickKellet
NickKellet

U Do @tamcdonald Do the Work. Social Media is Work. http://t.co/g9dvGsK7 via @nickkellet I guess I've made it look easy. Fun, but work.

Nigel Rawlins
Nigel Rawlins

You hit it on the nail, you got to work on your marketing, no work, no customers or visitors to your website, blog or social media. Well done!

NickKellet
NickKellet

@hollyjosey @PaulBiedermann Thanks:)

NickKellet
NickKellet

Thanks:) @MoniqueRamsey @PamMktgNut “@PamMktgNut: Do the Work. Social Media is Work. http://t.co/WTHZIaBZ via @NickKellet” SO TRUE!

LearningsLiving
LearningsLiving

@burgess_shelley @nickkellet glad you liked it. I connected with nick on triberr, do you know it?

NickKellet
NickKellet

Thanks for sharing:) @_BoBina Do the Work. Social Media is Work. http://t.co/DzhWgeoJ … via cc: @pegahrashti @raevotta #socialdisruption

NickKellet
NickKellet

Thanks:) @vscotttheauthor @NickKellet Interesting take on it=>Do the Work. Social Media is Work. http://t.co/WTHZIaBZ via @NickKellet

NickKellet
NickKellet

Thanks:) @4JeffBrown @AxelS “@AxelS: Do the Work. Social Media is Work. http://t.co/WTHZIaBZ via @NickKellet” Great read. Thanks Axel :-)

NickKellet
NickKellet

Thanks @gpierson @YouTernMark Really interesting RT @YouTernMark: Do the Work. Social Media is Work. http://t.co/WTHZIaBZ via @NickKellet

jmozen
jmozen

Thanks for the reminder!

cendrinemedia
cendrinemedia

There are so many pearls of knowledge in this article that I won't quote any. 

To me, social media is a mixture between work and play. But it's more fun than actual work, because I am passionate about it. This also makes a difference in the way you communicate with others. 

Your entire post reads like a poem. Was it intentional?

CASUDI
CASUDI

READY ! Wow that post was a lot of work...... but I read it all!

Tweet4OK
Tweet4OK

I love when I see conversations with my friends reflected in the material those friends create. Thanks for this encouraging post @Nickkellet. And thanks for encouraging me to keep waling.

mikeebinum
mikeebinum

@NickKellet ahh cool, thanks for that

vscotttheauthor
vscotttheauthor

@NickKellet My pleasure, thought it was a terrific post!

nickkellet
nickkellet moderator

@jmozen Thanks for commenting. We all need reminders. It's so easy to get lost in a sea of content, curation and connections. Crazy but fun times:) 

nickkellet
nickkellet moderator

@cendrinemedia It's all about flow. Works feels like play at that point. I'm with you I love every moment. I just dawned on me that it feels like play, when we need to remember it's work and that some people make it look easy. Like the kids in the class that jokes around and they gets straight A's. Social Media can be like that. Perhaps you just aren't seeing them do the work, but they are or they have.

This is I guess part poem. I have another posts that I'm working on that's even more like that.

I guess I've just been having fun writing lately and experimenting with brevity.

nickkellet
nickkellet moderator

@CASUDI Thanks Caroline. I wrote a post and didn't say Famous:) 

nickkellet
nickkellet moderator

@Tweet4OK It works both ways:) t's funny how a handful of conversations with different people influence and idea. Thanks for the inspiration.

Trackbacks

  1. [...] – and our ability to rebuild our work ethic and rethink our strategy  (as Nick Kellet says: “Do the Work. Social Media is Work.” [...]

  2. [...] I was very fortunate to discuss my thoughts with a friend Nick Kellet recently and he had some very helpful insights for me. He wrote an interesting blog post that  is related to this conversation: Do the Work. Social Media is Work. [...]

  3. [...] blind retweets, people commented. Effort is friction. Effort = reward. Passion is work. When we do the work, it matters [...]

  4. […] The problem and the solution lie in our relationship with technology.  The onslaught of online output requires energy and that energy needs to be directed with care and thought.  I suspect that one of the reasons that many CEOs do not engage with social media (see Richard Branson’s article) is fear of being distracted by what they perceive as play rather than work.  Yet, social media is hard work. […]