Profiles = Dessert, Conversations = Appetizers
Never assume people know your story. I’ve learned this from experience.
Why is that?
People are busy . People are not in short supply, attention is. Few people read your profile, even less recall your profile story. Reading is not absorbing. Let’s not kid ourselves that Twitter profiles tell our story in any meaningful way. A tweet in 140 is hard, a lifetime’s achievement in 120 is an impossibility, but it doesn’t matter. People don’t begin by absorbing your profile.
That’s not the way it works. Profiles are for Dessert, not for Appetizers.
Engagement begins with a conversation.
If you are like me, get to know someone first. I engage, then, when I get curious, I go snacking for more information.
Peak my curiosity, then I…
- read profiles
- visit websites
- check linkedin
How you work?
If you want to get to know someone, talk to them for real. That’s the Entrée. There is no shortcut. Take your conversation to Skype or a phone or better yet, real life meet.
Conversations are the skeletons, the framework, that you wrap in social context. Profiles are just context, pointers to content. Conversation starters. Or that’s how I play it. How about you?
Image Credit: london
Nick is co-founder the social curation platform Listly, that combines crowdsourcing, content curation and embedable lists to drive high-level community engagement, live inside your blog posts. Connect with Nick on Twitter · Linkedin, Facebook and G+ and follow his writing via his other guest posts and on his blogs at NickKellet.com and blog.list.ly
