The ROI of Lurkers: Lurking with Intent to Purchase
Lurkers exist everywhere. Lurking is how we learn – by observation. Lurkers pre-date social media.
- Lurkers are the silent majority. Ignore them at your peril
- Lurkers existed with Radio, TV and Print Media.
- Lurkers is old media as much as Lurkers is new media. Fact!
I remember meeting a lurker one day, before blogging was born.
He said “I’ve put money in my budget for your software”. We’d never spoken or met before. I guess he technically stopped lurking at that moment. We met at a trade-show. He’d been following are adverts and our press coverage. Nothing unusual for the time.
You can’t quantify Lurkers. He wasn’t in my forecast.
If you are doing your job, you are creating value. You are building a pipeline, even if you can’t touch it. If you solve a problem, people will find you. Lurking with intent to buy.
Lurkers don’t need to connect prior to purchase. Lurkers value their privacy until, they value you more. Make yourself so valuable that the lurkers have to come into the open. Make them feel safe and be valuable. Love lurkers like a close friend! Let Lurkers inspire you.
I know I think of them constantly. I’m inspired to tease Lurkers into the open. Inspire them to declare their intent.
How about you? What’s your Lurker strategy? Or are you a Lurker? Can I tease you out into the open?
Photo Credit : Mrs Logic via Flickr and Creative Commons Licensing
- crowd rank
Lurkers exist everywhere. Lurking is how we learn. Lurkers is old news. Lurkers are the silent majority. Ignore them at your peril
You need to be ready. You need bait. You need a hook! Blink and you'll miss a lurker. You'll miss the moment. You can entice lurkers to join your conversation.
We got to hear the Lurkers voice. If you follow my blog you know I love Lurkers. We got to talk to the people who didn't Listly and wouldn't sign up. Priceless
News is only news when it's somehow forbidden, private, guarded or as yet un-public. Everything else is a press release.
Internet Culture says 90% of us are lurkers. 70% of buyers have chosen your brand before you know their identity. Are you embracing this new model?
Your existing customer, your modern reader, your prospect: They are skimmers Hurried. Hassled. Commitment averse. They want snacks. Infosnacks. That want fast food for the brain. Don't take 500 works to make a point if 300 will suffice. You should know this. You skim. You guard your time. You like short sentences.