The ROI of Lurkers: Lurking with Intent to Purchase
Lurkers exist everywhere. Lurking is how we learn – by observation. Lurkers pre-date social media.
- Lurkers are the silent majority. Ignore them at your peril
- Lurkers existed with Radio, TV and Print Media.
- Lurkers is old media as much as Lurkers is new media. Fact!
I remember meeting a lurker one day, before blogging was born.
He said “I’ve put money in my budget for your software”. We’d never spoken or met before. I guess he technically stopped lurking at that moment. We met at a trade-show. He’d been following are adverts and our press coverage. Nothing unusual for the time.
You can’t quantify Lurkers. He wasn’t in my forecast.
If you are doing your job, you are creating value. You are building a pipeline, even if you can’t touch it. If you solve a problem, people will find you. Lurking with intent to buy.
Lurkers don’t need to connect prior to purchase. Lurkers value their privacy until, they value you more. Make yourself so valuable that the lurkers have to come into the open. Make them feel safe and be valuable. Love lurkers like a close friend! Let Lurkers inspire you.
I know I think of them constantly. I’m inspired to tease Lurkers into the open. Inspire them to declare their intent.
How about you? What’s your Lurker strategy? Or are you a Lurker? Can I tease you out into the open?
Photo Credit : Mrs Logic via Flickr and Creative Commons Licensing
PS I’ve written more on lurkers. Follow the links on this list.
- crowd rank
- curated
- alpha
- newest
- queue
-
Lurkers are the silent majority. Ignore them at your peril
Lurkers exist everywhere. Lurking is how we learn. Lurkers is old news. Lurkers are the silent majority. Ignore them at your peril
-
Many Lurkers don't want to be lurkers. They want to be outed!
You need to be ready. You need bait. You need a hook! Blink and you'll miss a lurker. You'll miss the moment. You can entice lurkers to join your conversation.
-
Listening to the Lurkers, The Silent Objectors. We struck Gold
We got to hear the Lurkers voice. If you follow my blog you know I love Lurkers. We got to talk to the people who didn't Listly and wouldn't sign up. Priceless
-
The Invisible Third - Overheard trumps being heard! Like forbidden fruit, be irresistible
News is only news when it's somehow forbidden, private, guarded or as yet un-public. Everything else is a press release.
-
Invisible Advances: Lookers Look & Lurkers Lurk
Internet Culture says 90% of us are lurkers. 70% of buyers have chosen your brand before you know their identity. Are you embracing this new model?
-
Snackers Are The New Lurkers
Your existing customer, your modern reader, your prospect: They are skimmers Hurried. Hassled. Commitment averse. They want snacks. Infosnacks. That want fast food for the brain. Don't take 500 works to make a point if 300 will suffice. You should know this. You skim. You guard your time. You like short sentences.
Nick is co-founder the social curation platform Listly, that combines crowdsourcing, content curation and embedable lists to drive high-level community engagement, live inside your blog posts. Connect with Nick on Twitter · Linkedin, Facebook and G+ and follow his writing via his other guest posts and on his blogs at NickKellet.com and blog.list.ly
[...] have a feeling this is going to be a repeating theme in my blog. I love lurkers (ROI of Lurkers) and I think I’m going to love amplification just as much. I can already feel another post [...]
[...] Lurkers are valuable. [...]
[...] If you follow my blog you’ll know I love Lurkers. [...]